Today I had one of those moments that every small business owner or marketer eventually experiences: frustration, confusion, and then a sudden click when the solution finally reveals itself. For days, one of my Google Ads was showing as Not eligible. I reviewed keywords, rewrote ad copy, checked policy messages, and made multiple adjustments — […]
The One Setting That Fixed My Google Ad Read More »
I kicked off the first day of 2026 not with resolutions, but with a real-world IT call — helping a client get her computer back to a usable state. The device, a Microsoft Surface Pro, itself wasn’t broken. There was no malware, no failing internet connection, and no single app to blame. Instead, it was
Starting 2026 With a Real-World IT Fix Read More »
What I expected to be a straightforward Google Ads conversion tracking setup turned into a multi-hour troubleshooting session that reminded me why analytics work so often lives at the intersection of marketing tools, JavaScript behavior, and small configuration details that are easy to overlook. The goal was simple: track contact form submissions on my WordPress
Fixing a Broken Google Ads Conversion Read More »
Some days, I receive multiple requests from people who need fast, urgent computer help. Other days are quieter — until suddenly they aren’t. Earlier today, I received a call from a PC user in New Jersey who was having trouble getting her new mini PC setup to power on. For about 30 minutes, we worked
How a Web Search Led to a Quick PC Fix Read More »
Earlier this week, I helped a new client who was dealing with constant, disruptive pop-ups that made normal computer use difficult. After reviewing the system, the issue appeared to be caused by an unwanted browser—commonly known as the Switch browser—which had been installed without the client realizing it. These types of programs are often bundled
Fixing Pop-Ups on a PC Read More »
Last week, a client visited my location for the first time with a Lenovo laptop he believed had a keyboard problem. Based on the symptoms, that assumption made sense at first. After working through the issue together, it became clear the keyboard wasn’t the problem at all—the real issue was the display. We spent over
Lenovo Laptop Display vs Keyboard Issue Read More »
I just boarded an Amtrak train at Boston’s South Station after attending the MarketingProfs B2B Forum for the second year in a row. As the organizers noted, more than 800 digital marketers from across the country were in attendance — a full day of learning, sharing, and discovering new ideas. One of the standout sessions
Back from Boston: New View on AI Read More »
Recently I had to travel to multiple locations across Westchester County, New York to troubleshoot clients’ routers and monitor their connections. My last stop of the day was in Yonkers—a wonderful holler of a town. When I arrived at Steve’s place, he explained that Optimum had sent him a new router to replace his old
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I took to the airwaves after watching another New York Giants loss, not to complain about another losing season, but to opine about how China is growing its economy with massive investments in renewable energy and expanding its high-speed rail network.
